Micro IngredientsOrganic Sunflower Lecithin Powder, 1 Pound, Sustainable Farmed, Cold Pressed, Rich in Phosphatidyl Choline and Protein, Making Liposomal Vitamin C, Lactation Supplement, Non-GMOUSDA Organic

I use 2 tablespoons for 4 to 5 cups flour for a lighter, softer more enjoyable wheat sadwich loaf. Very effective in providing a deliciously light sandwich loaf.

My first day to try. The product/powder seemed a little sticky, had to use a long spoon to find the scoop which was packed full of the product/powder. I used a chopstick to get the product/powder out of the scoop and into my cup. filled cup with hot water from hot water dispenser, added instant coffee (what I always use), stirred and drank. No grit no residue. Mild nut-cream taste. Rich, i really liked it. In addition, I felt a comforting difference, maybe it was the rich cream taste and feel since I usually drink coffee black, or maybe I have a choline deficiency so i was able to feel that the product is already working. Added note: there were a few small lumps (for lack of better word) in the bottom of the cup but not grit, I added a bit of hot water, stirred and drank down.

3rd pound gone. Quality has been consistent. Taste, smell, consistency, mix-ability, all consistent. I've read complaints about taste or color, etc. but this is supposed to be basically as close to raw as it can be. I personally don't want someone bleaching it or attempting to take any and all natural flavor out of it. It is what it is. Will you wake up after a week of using it and walk on water? Probably not. This is not the kind of supplement that offers some AHA! moment anymore than eating an apple a day does. It's food. Good food and for me a good source of natural choline that we all lack so badly in our diets; as well as a number of other beneficial goodies. I like the way it makes a smoothie creamier. I'll be back for more.

Tastes and smells exactly as expected. Some of the reviews nearly turned me away, but I circled back to this as I have really only have had good experiences with this brand. Seems totally fine. Have you ever had sunflower lecithin? It doesnt taste or smell like sunflower anything. If you are at all familiar with liquid sunflower lecithin, then know that this tastes and smells like a powdered version. It has that creamy mouthfeel and ever so slightly nutty taste, yet doesnt really taste like anything. Maybe I will try another brand to see how they compare, and add my findings here.I use it for its health benefits. I had begun incorporating sunflower based products into my life, but it was with sunflower lecithin that I realized I would get the best bang for my nutritional buck with the lecithin. It can also be used in food and drink applications. It can help keep fats and oils mixed together, keeps them from separating. Adds a creamy mouthfeel to coffee and other like beverages and foods. Can be useful in DIY beauty products too.

Just buy it already! The flavor is good enough it can be taken by spoon. I get this for the phosphatidylcholine benefits. It's easy to add into many different recipes. I'm looking forward to noticing how it benefits sleep and energy. A note to the company, don't include the scoop. I took a photo of what it looks like on arrival. I'm not going to clean that off and use it, I'll just use a spoon, and I'm estimating that most people who buy this do the same. Save us a few pennies and plastic waste, skip adding the scoop to this one!

Works great for doing my vitamin C.

Does a great job as an emulsifier in making bread in my bread machine as I follow Sue's Healthy Minutes Podcast.

There's a science in it. I don't know what it is, but I know it's easy to research, but if you are baking bread at home, find a recipe that has Sunflower Lecithin in it--seriously, it is a game changer! This has been my favorite brand I've tried off of Amazon. For the quality and the price it is perfect for my needs. We bake about 2 loaves a week and it lasts us for more than half of the year.