IROIROPremium Natural Semi-Permanent Hair Color 105 Plum (4oz)

• VEGAN-FRIENDLY – 100% vegan, cruelty-free, based on natural ingredients. Made in USA..
• NATURAL – Iroiro is made with 100% pure coconut oil. Natural yuzu-cranberry fragrance and preservative..
• GENTLE – Contains no harsh or irritating s..
• EASY TO APPLY – The hair color is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. Available in 4 oz & 8 oz sizes..
• PLEASE NOTE: For Silver, Platinum & Pastel colors, Prior to application, Your hair will require color lifting (lightening of hair) to Level 10+ in order to achieve optimal result..

Product description ------------------- Iroiro is a 100% vegan and cruelty-free semi-permanent hair color. Most vibrant and long lasting, iroiro color proves that natural doesn’t mean weak. Available in both 8 and 4 oz eco-friendly containers. As well as coloring your hair, Iroiro provides your hair with the nourishment it needs to stay y – which is especially important when it comes to coloring your hair – thanks to the natural coconut oil in the ingredients, which helps to keep your hair moisturized throughout the coloring process. Many vegan products still contain harsh s that can damage your hair. We don’t think that’s right. Here’s a list of harsh s WE DON'T USE in our products: Petrol-based s, PEGs, Paraben, Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone, Synthetic fragrances, Peroxide, Ammonia, PPD, Alcohol. Your hair doesn’t need unnatural ingredients to look great – and we’ll never include them in our products. Ingredients ----------- Water, Cocos Nucifera Oil, 1,3-Propanediol, Glyceryl Stearate (and) Cetearyl Alcohol (and) Sodium Stearoyl Lactylate, Cetyl Alcohol, Vegetable Glycerin, Quaternium-31, Behentrimonium Chloride, Hydrolysed Soy Protein, Hydrolyzed Quinoa, Benzoic (and) Sorbic (and) Dehydroacetic (and) Caprylyl Glycol (and) Benzyl Alcohol, Yuzu (and) Cranberry Fragrance, Tetrasodium Glutamate Diacetate, Citric , Guar Hydroxypropyltrimonium Chloride, May Contain: Basic Blue 9, Basic Red 1, Basic Red 2, Basic Yellow 29, Basic Orange 2, Basic Violet 1, Basic Violet 3, Basic Green 4 P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions ---------- For best results, lighten hair prior to coloring. 1: Shampoo (no conditioner) and dry hair. 2: Apply protective cream to hairline on ears to prevent staining. 3: Wear protective gloves, and squeeze desired a into a . 4: Apply color evenly while wearing protective gloves. 5: Leave color in hair for 30 minutes or longer. (For best results, cover hair with plastic cap, process with heat and blow dry for 15 minutes.) 6: Rinse hair in cold water away from face. See more ( javascript:void(0) )